Your group presentation must cover the following points;
•Production
•Planning
•Props
•Actors/stars
•Scripting
•What technologies did you use?
•Filming
•Editing
•Post production
•Marketing
•Cover all the different marketing methods you used •Did you use synergy in your marketing? •Did you have a target audience in mind for your swede? •Show how your marketing spread with the use of the internet •Have you had any audience participation in the marketing? (eg twitter)
•Distribution
• How did your film literally get from your hard drive to the audience? Discuss how useful you found the internet to showcase your work.
•Exhibition
•How many viewers did you get on all the different platforms?
•Did you get any comments?
•Finally
• What have you learned about the film industry from this experience?
•Essay question:
•In producing, distributing and marketing your own swede, you have become involved in the film chain and will have exchanged your product through YouTube to reach your intended audience.
•In the exam, you will be required to write about the film chain and the process of production, distribution, marketing and exchange.
•In order to help you prepare for this, you will now reflect on your own experience of the film chain.
•
•How important was the use of digital technology in all stages of the production of your swede? Refer to key terms and phrases in your answer:
•You are a PROSUMER (the consumer of a film and the producer of the swede that refers to it)
•You have used different DIGITAL TECHNOLOGY to become PRODUCERS
•You have the TECHNOLOGY to DISTRIBUTE because of the internet/YouTube
•You did this OUTSIDE the Film Industry (you are an INDEPENDENT producer)
•You have us
d CONVERGENT technologies
d CONVERGENT technologies
•You have reached an AUDIENCE
•You have created a SYNERGOUS campaign
You might have used CROSS MEDIA CONVERGENCE
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